What is a trademark?

A trademark is the brand of a company or organization, as it relates to its products or services. It can be a word, a phrase, a design, a symbol, or a combination of these elements, which distinguishes a source of goods and services from others in the marketplace.

Registering a trademark helps protect your brand reputation against misuse pursuant to the Trademarks Act. No matter what the size of your company or your industry, our trademark agents and lawyers have the experience and the expertise to ensure your trademark is safeguarded. If you work in the marketing or advertising industry, our trademark expertise can help you provide your clients with enhanced services and support.

The difference between trademarks and copyrights

Trademarks are used to protect an idea, while a copyright would apply to how that idea is expressed. Visit our copyright services page to find out if you require a copyright lawyer or to learn more.

Understanding the trademark process

We know what makes a legally strong trademark and can help you determine if yours will be protectable. We can also help you understand the various types of trademarks, including wordmarks, which are comprised of a single words or phrases, and design marks, which include graphic art or design, such as a logo. We can also assist with important related tasks like domain name registration.

Once you’ve determined what your trademark will be, we can help you conduct a trademark search and prepare a registrability report. We can also conduct various name registration searches to make sure your mark is registrable before the application is made. If your trademark application can proceed, we get to work on the application process. We know from experience that obtaining a trademark registration in Canada takes approximately 12 to 18 months, and we work with you through every step of the process to provide advice and guidance on your IP rights strategy. We’re well-versed on the proposed changes to the Trademark Act and prepared to help you navigate the increasingly complex trademark process.

When trademark filings are opposed, or trademark rights violated, our skilled litigators can appear in all levels of court to fight for our clients’ trademark rights on issues such as infringement, counterfeiting or false advertising.