A trademark helps customers identify the source of products and services. Often it’s referred to a company’s “brand”. Traditionally speaking, a trademark is a word (or words), a design or combination of a word (or words) and a design that are associated with certain products and/or services. In Canada, it is also possible to register non-traditional trademarks for example, colour, sound, scent, taste and three dimensional shapes.While you do not have to register a trademark, unregistered trademarks only provide your company with protection in the region in which they have become know. Registering a trademark gives your company the ability to prevent competitors from using similar branding with similar products and services throughout Canada.If you have questions about applying for a trademark or defending or asserting your trademark rights in Canada or internationally, contact our professionals to discuss strategies targeted to your needs.