A trademark can be seen as the brand of a company or organization, as it relates to its products or services. It can be a word, a phrase, a design, a symbol, or a combination of these elements, which distinguishes a source of goods and services from others in the marketplace. Registering a trademark helps protect your client’s brand against misuse pursuant to the Trademarks Act. No matter what the size of the company or industry, our trademark agents and lawyers have the experience and the expertise to ensure your client’s trademark is safeguarded. Understanding the Canadian trademark process We know what makes a legally strong trademark in Canada and can help you determine if your client’s trademark will be protectable. We can also assist with important related tasks like Canadian domain name registration and conducting various name registration searches to make sure your mark is registrable before the application is made. If your client’s trademark application is able to proceed, we get to work on the application process. We know from experience that obtaining a trademark registration in Canada takes approximately 12 to 18 months, and we work with you and your client through every step of the process to provide relevant advice and guidance on your IP rights strategy. We’re well versed on the proposed changes to the Trademark Act and prepared to help you navigate the increasingly complex trademark process. When trademark filings are opposed, or trademark rights violated, our skilled litigators can appear in all levels of Canadian court to advocate for your clients’ trademark rights on issues such as infringement, counterfeiting or false advertising.